The First Workshop on Consumer Neuroscience was a Pre-Conference Workshop of the 2016 Association for Consumer Research Annual Conference. It was hosted at the Bauhaus Archive in Berlin, Germany on Thursday, October 27, 2016. During the pre-conference workshop, three “design thinking challenges” were offered and participants rotated between three tables and generated ideas. “Design thinking” is a method for solution-focused thinking and employs prototyping and social inspiration for creative problem resolution and was applied to conceptual, methodological, and substantive issues concerning consumer neuroscience. Two keynote speakers, Bernd Weber and Michael Schaefer, inspired participants with new ideas for collaboration.