2017 Theme:
THEORETICAL ADVANCES IN CONSUMER NEUROSCIENCE
During the Second ACR Workshop on Consumer Neuroscience, keynote speeches by Antoine Bechara (USC) and Piortr Winkielman (UCSD) as well as several “food-for-thought” talks offered a baseline for discussions. Workshop participants got together in groups to brain storm the relevance and validity of extant neurophysiological theories and framework (e.g., limbic system, dopaminergic reward system, somatic markers) for consumer neuroscience and vice versa.
