Neuroimaging papers in consumer research

A curation of consumer neuroscience research employing magnetic resonance imaging data

This list represents an attempt to summarize original papers in which magnetic resonance imaging data was collected and which were published in marketing and consumer research journals. The papers are listed in alphabetical order.

  • Bagozzi et al.- Genetic and Neurological Foundations of Customer Orientation: Field and Experimental Evidence, Journal of the Academy of Marketing Science Abstract PDF
  • Berns et al. – A Neural Predictor of Cultural Popularity, Journal of Consumer Psychology Abstract PDF
  • Cascio et al. – Neural Correlates of Susceptibility to Group Opinions in Online Word-of-Mouth Recommendations, Journal of Marketing Research Abstract PDF
  • Chan et al. – Neural Profiling of Brands: Mapping Brand Image in Consumers’ Brains with Visual Templates, Journal of Marketing Research Abstract PDF
  • Chen et al. – From “Where” to “What”: Distributed Representations of Brand Associations in the Human Brain, Journal of Marketing Research Abstract PDF
  • Craig et al. – Suspicious Minds: Exploring Neural Processes During Exposure to Deceptive Advertising, Journal of Marketing Research Abstract PDF
  • Dietvorst et al.  – A Sales Force-Specific Theory-of-Mind Scale: Tests of Its Validity by Classical Methods and Functional Magnetic Resonance Imaging, Journal of Marketing Research Abstract PDF
  • Esch et al. – Brands on the Brain: Do Consumers Use Declarative Information or Experienced Emotions to Evaluate Brands?, Journal of Consumer Psychology Abstract PDF
  • Hedgcock & Rao – Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study, Journal of Marketing Research Abstract PDF
  • Hedgcock et al. – Reducing Self-Control Depletion Effects Through Enhanced Sensitivity to Implementation: Evidence from fMRI and Behavioral Studies, Journal of Consumer Psychology Abstract PDF
  • Karmarkar et al. – Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making, Journal of Marketing Research Abstract PDF
  • Plassmann & Weber – Individual Differences in Marketing Placebo Effects: Evidence from Brain Imaging and Behavioral Experiments, Journal of Marketing Research Abstract PDF
  • Reimann et al. – Aesthetic Package Design: A Behavioral, Neural, and Psychological Investigation, Journal of Consumer Psychology Abstract PDF
  • Reimann et al.  – How We Relate to Brands: Psychological and Neurophysiological Insights into Consumer-Brand Relationships, Journal of Consumer Psychology Abstract PDF
  • Reimann et al. – Can Smaller Meals Make You Happy? Behavioral, Neurophysiological, and Psychological Insights into Motivating Smaller Portion Choice, Journal of the Association for Consumer Research Abstract PDF
  • Reimann et al. – Insights into the Experience of Brand Betrayal: From What People Say and What the Brain Reveals, Journal of the Association for Consumer Research Abstract PDF
  • Venkatraman et al. – Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling, Journal of Marketing Research Abstract PDF
  • Warren & Reimann – Crazy-Funny-Cool Theory: Divergent Reactions to Unusual Product Designs, Journal of the Association for Consumer Research Abstract PDF
  • Wiggin et al. – Curiosity Tempts Indulgence, Journal of Consumer Research Abstract PDF
  • Yoon et al. – A Functional Magnetic Resonance Imaging Study of Neural Dissociations Between Brand and Person Judgements, Journal of Consumer Research Abstract PDF