2020 Theme:
NEW KNOWLEDGE ON THE ROLE OF NEUROPHYSIOLOGY AND CONSUMER BEHAVIOR
During the 2020 ACR Workshop on Consumer Neuroscience, which was held on Zoom due to the pandemic, Jason L. Rogers, of Noldus talked about the FaceReader Online, a remote facial expression analysis tool for consumer researchers, and Marisa Biondi of Tobii introduced participants to eye tracking for consumer researchers. Hilke Plassmann and Adam Craig organized social mixers for participants to network.
